The Athens State Orchestra is the principal symphony orchestra in Greece, established more than 100 years ago.
After winning a pitch, we were commissioned to redesign its brand identity including its annual and monthly programs for the 2011-2012 season. The previous logo was a vague representation of an ancient Greek amphora’s fragment. To our extent, we believe it didn’t have anything to do with a logo for a symphony orchestra. The brief was to give an updated look and feel with a European perspective but also communicate the orchestra’s Greek origins.
The solution was to create a symbol that depicts the three major families of a typical orchestra; the strings, brass and percussion instruments and illustrate it in a way that communicates simplicity and harmony. The symbol’s strokes also outline a Cycladic idol, an ancient amphora and the spiral of an ionic’s order column. The font we used was Fontsmith’s Albert which is a friendly sans serif font; shapely, flexible and modern.
December 20th, 2011 |