We were commissioned by the Greek Ministry of Environment, Energy and Climate Change to create the campaign of their new program “Shaping the Future”, which contains a number of subprograms in the fields of Energy Efficiency and Renewable Energy Sources. We listened to nature’s needs. We talked to the environment with its own language and proceed actively to find solutions.
Since the terminology around renewable energy is at times nonsensical, our strategic thinking was to create an environmental dictionary where everything is made clear to the public.
Which language do you speak? Speaking Environmentally.
The campaign unfolds around the dual nature of the substance of the action: energy. Emotional and environmental action are now one, the public is required to make every effort to gain the most of the environment and its resources. The emotional and practical engagement brings fruits throughout the country because “we have the energy to change our energy.” We designed a modular logotype that evolves into a series of symbols dedicated to each subprogram. We also created the 12 profiles of the environmental ambassadors, pictured though a crisp lens.
The final outcome is transparent, collaborative and equilibrated
February 26th, 2013 |