For the 2010 Design Walk, double decker, a London based, design-curating agency, challenged
13 graphic design studios in the historical center of Athens to create a piece of work inspired by the fundamental contradictions / oppositions in design methodology that every designer constantly deals with. The result is the Poles Apart exhibition that gave a unique visual insight into the creative process as well as its curious contradictions.
We designed the Design Walk’s visual identity following the contradiction ‘’Functional vs. Deco-
rative”. All applications are double-sided.
The functional black and white side contains two classic fonts (bodoni & helvetica) and communi-
cates the event in a direct and straight-forward way. On the decorative side, we used the same structure and fonts placed on a vintage wallpaper found on the area of Psyrri and then sprayed from top to bottom. Graffiti is a key visual element of the area after all.
December 20th, 2011 |