Living, an Ioannina-based furniture reseller, assigned us to design their logo and a series of corporate applications. The last letter of Living logotype denotes the human embryonic position which is also observed when people relax surrounded by their home’s security.
All corporate applications are based on the Chinese game tangram, which challenges participants to place different geometrical shapes in a way that all gaps are filled but pieces are not placed one over the other. Each piece of furniture has its own unique place in a house.
More on: Identity
December 20th, 2011 |